20% of YouTube Shorts are AI-generated. It's a $117M/year business

Researchers scrolled through 500 Shorts: 21% pure AI generation, 33% brainrot. Top AI channel earns $4.25M.

Author: Michael Kokin ·

Researchers decided to check the real volume of AI slop on YouTube by scrolling through 500 Shorts from a clean account.

📊 Results

The most popular channel in the sample is the Indian Bandar Apna Dos (videos with an anthropomorphic monkey). It has 2.45M subscribers and earns ~$4.25M.

The European Anomaly

In the top 100 trending channels in Spain, researchers found 8 slop farms with a combined audience of 20M people. The US and Germany follow.

What About the Rest of the Internet?

An AWS study showed that ~57% of all text on the web is already synthetic (to be fair, that includes machine translation).

The only thing saving us from total derealization is that models still struggle with long context. But once generative AI learns to produce not 15 seconds but 15 minutes of coherent video — the internet will change irreversibly.