Google released a product for vibe design.
Google Labs updated Stitch — their UI generation tool. It used to be a prototype where I couldn't do much of anything (and the promised Figma integration didn't work), now it looks like a bid for a full-fledged design platform with an infinite canvas, voice control, and its own AI agent.
The image shows what I managed to build in 10 minutes — a prototype of an LLM guide site. We picked beautiful colors and fonts, packaged them into a design system, did 3 iterations of pages and a version for mobile and tablet. It works fast, the canvas grid has beautiful cosmic animation, there's interactive preview with the ability to change any components like in Google Docs (and that's a plus!), the only downside in my opinion is that all iterations sit on one screen and there's no quick export to Antigravity (you have to select each screen and copy code or select and transfer to Figma). So the tool is more for designers to quickly sketch out polished variants and then refine them in Figma.
There's also a cool feature (also visible on screen) — Redesign. You can make a "remix" of any site you upload as images.
If vibe coding is "describe in words, get code," then vibe design is "describe in words, get a finished design." Not a sketch, but a full high-fidelity UI. You can start not with a mockup but with a business objective or the mood the product should evoke.
The design agent analyzes the entire project holistically and helps run multiple directions in parallel. DESIGN.md (I'll even highlight this — awesome feature) is a portable design system file in markdown format that can be imported and exported between Stitch and other tools (including code). MCP server and SDK — Stitch embeds into the development pipeline rather than living separately from it.
The most practical part: screens can be linked into an interactive prototype in seconds, and you can immediately "play through" a user scenario. Stitch auto-generates logical next screens on click — meaning it designs user flows, not just individual pages.
Figma shares (NYSE: FIG) dropped ~8% on announcement day — the biggest daily drop in a month. For a company that already lost ~80% from its post-IPO peak in August 2025, this is another warning sign. A free Google tool with 350 generations per month hits right at Figma's core business — collaborative UI work. However, analysts aren't burying Figma yet: Stitch is strong at the "zero to first idea" stage, while Figma shines at the "idea to production design system" stage. Teams will likely use both tools.